I believe Ford was the first to link color to a product which was successful for a period of 30 years! - The T Model .He joked that you could have it in any colour you liked, as long as it was black.He made sure that BLACK is Sexy color for one to have!(This is not true.Think of the culture that time)
Why he said so :
The fact is that over 30 different types of black paint were used to paint various parts of the Model T. The different types of paint were formulated to satisfy the different means of applying the paint to the different parts, and had different drying times, depending on the paint and the drying method used for a particular part. Black was chosen because it was cheap and it was durable. Common sense tells us that Ford, being a pragmatic man building a very practical car, certainly would have chosen black for this reason. Money Matters!
Think of Scooty from TVS.They made a tie up with Asian paints .TVS now boasts to have Scooty in around 99 shades - You can you choose the color for scooty..Pink,green,Violet....whatelse you need !!!
Why TVS did this?
Scooty's traditional customer is college going ladies :-) They may have a liking towards these colors!I don't know.Guys, Trisha is the new brand ambassador!
iPhone Steve jobs made "headphones" in White color basically distinguishing it from all other head phone products,there by making the presence of iPhone/iPod felt.
So next time when you see Yellow Hero Honda Karizma - Think that there are lot of thoughts being put to present it in that color.
